Websites, online stores and the systems behind them

We build it, and keep it running.

No website yet? We build it. A store to run? We run it. A site that needs looking after? We keep it updated, backed up and working. AI made starting easy; finishing, testing and maintaining is still hours of work most owners don't have. That part is ours.

Tell us what you need See what it costs

Already have a website? Get a free website check in about a minute.

Every change is built and tested on a copy first, and goes live only with your go-ahead.

Built into every project

  1. Site performanceSpeedFast pages on any device, measured before and after.
  2. Conversion-ready checkoutSalesFewer steps, more ways to pay, tested end to end.
  3. Data integrityOrdersEvery order, customer and payment recorded correctly.
  4. Security and backupsUptimeMonitored, updated and backed up before every change.

The same standard for a five-page site or a busy store.

  • New websites WordPress or custom, built for your goal
  • Online stores Payments, shipping and stock set up
  • Website care Updates, backups and fixes every month
  • Store management We run the day-to-day for you
  • Custom systems Portals, bookings, dashboards, platforms
  • Cart recovery Optional text-message add-on

Free website check

How healthy is your website?

Enter your address and get a free check of security, speed, phones and search basics. Plain results in your inbox in about a minute, no sales call.

  • Secure connection
  • Speed
  • Phones
  • Search basics
  • Freshness

Free. We only use your email to send the report. What we check

Where are you starting from?

Most people come to us in one of these four places. Each has a clear next step and a price you see before work begins.

I need a website

No site, or one you're embarrassed by. We design and build it, in WordPress or custom, and set up the domain, hosting and Google basics.

See new websites

I have a store to run

We run the day-to-day of your online store, and build the checkout, promotions and tools that make it more money.

See store management

My site needs looking after

Updates, backups, security and fixes every month, so a broken plugin is our problem and not yours.

See website care

I need something custom

A portal, a booking system, a dashboard or a whole platform, built from scratch for how your business works.

Tell us the idea

AI made websites easy to start. It didn't make them easy to finish.

A tool can draft a page in a minute. Choosing the platform, setting up payments and email, testing on phones and desktops, getting found on Google, keeping everything updated and fixing it when something breaks overnight still takes hours and know-how.

Owners shouldn't have to find that time, or learn those systems, in the middle of running a business. You tell us the goal. We do the work, and we stay to look after it.

Where AI gets you

Where we take it

  1. Your ideaA draft from an AI tool
  2. Domain and emailYour name, your inbox
  3. PaymentsCards, wallets, receipts
  4. Tested on every screenPhones, tablets and desktops
  5. Secure and backed upUpdates, monitoring, backups
  6. Looked afterFixes and changes, monthly

What it costs

Clear starting prices for the common jobs, and a fixed quote for anything bigger, before any work starts.

See all prices and what's included

What we build for online stores

Features a plugin can't do, fixes for problems nobody could find, the tools a store owner uses every day, and complete systems built from scratch. Mostly WordPress and WooCommerce, other platforms welcome.

Custom development

WordPress and WooCommerce first, other platforms welcome, and complete systems built from scratch.

See the details

Checkout and payments

Faster checkouts, more ways to pay, and no double charges or lost orders.

See the details

Promotions and pricing

Sales you can schedule yourself, with the same price on every page, cart and checkout.

See the details

Subscriptions and memberships

Recurring revenue: memberships with perks, subscribe and save, and build-your-own monthly boxes.

See the details

Affiliate and partner programs

Programs partners can join, track and get paid from, with your books kept straight.

See the details

Dashboards, apps and AI

Your numbers in one place and on your phone, plus AI that answers questions about your business.

See the details

Catalog and inventory

Large product catalogs kept accurate: variations, shared stock, photos, documents and feeds.

See the details

Tracking and marketing

Ad platforms that see each sale once, with the right value, plus email, SMS and push.

See the details

Speed, SEO and mobile

Websites and stores that load fast, work well on phones and get found, measured before and after.

See the details

Support and maintenance

Fixes, updates, audits and staging copies, across one store or several.

See the details

See every service

Technologies we work with

The platforms, services and tools behind our work. Don't see yours? We pick up new ones as projects need them.

Platforms

  • WordPress
  • WooCommerce
  • Page builders
  • Headless stores
  • Custom-built platforms

Languages and frameworks

  • PHP
  • JavaScript
  • Laravel
  • Python
  • HTML and CSS

Data and integrations

  • MySQL
  • PostgreSQL
  • Redis
  • REST APIs
  • Webhooks

Payments

  • Card processors
  • Apple Pay
  • Google Pay
  • Bank payments
  • Crypto payments
  • Recurring billing

Tracking and messaging

  • Ad conversion tracking
  • Server-side tracking
  • Meta, TikTok, Snapchat and Google tracking
  • Email automations
  • SMS and iMessage
  • Push notifications

AI

  • AI assistants
  • AI reporting
  • AI customer replies

Store operations

  • SEO
  • Shipping and fulfillment
  • Loyalty and rewards
  • Affiliate programs
  • Product feeds
  • Analytics

Hosting and delivery

  • Cloudflare
  • Managed WordPress hosting
  • Cloud hosting
  • Docker
  • GitHub
  • Automated testing

Included with every project

Our plugin library comes with it

Work with AFA North and you get our own plugins at no extra cost, set up for your site or store, instead of paying a yearly fee for each one.

Booking

Online booking for appointments and classes: pick a service, a person and a time from what is really free.

See it in action

Signup Popup

A welcome offer for joining your email list, and a bigger one for adding a phone number for texts.

See it in action

Bundle & Save

Quantity deals on product pages: a % off for buying more, buy X get Y free, or both.

See it in action

Tracking

Meta, TikTok, Snapchat and Google Ads, from the browser and the server, with each sale counted once.

See it in action

Store Dashboard and app

Sales, orders, stock and visitors on one screen, and as an app on your phone.

See it in action

Promotions

Buy one get one, bundle pricing and scheduled sales with countdowns, all from one admin page.

See it in action

See every plugin Try them on our demo sites

An optional add-on

Add-on: cart recovery by text

A WordPress plugin and a hosted platform that text shoppers who leave at checkout, by iMessage or SMS. When they reply, an assistant answers from the store's own shipping, payment and returns facts, offers a code within the store's limit, or hands the conversation to a person.

  • Only texts shoppers who agreed at checkout, with quiet hours and STOP handled.
  • One-tap cart links and single-use codes, credited only when they bring the order back.
  • Sold through partners who run their own stores and pricing.
See how it works
Northwind Supply
  1. Hi Sam, this is Northwind. You left a few items in your cart. Any questions we can help with?
  2. Do you ship to Canada?
  3. We do. Orders before 1 PM ship the same day, 3 to 5 days to Canada. Here is 10% off to finish: NW8KQ2
  4. Order placed, $96.00

How we work

A site or store that people use all day can't be a test bench. Every job follows the same four steps.

  1. Find the cause

    We trace a problem to the exact line, setting or plugin behind it before changing anything.

  2. Build on staging

    The change is built on a copy of the store, with emails, payments and tracking switched off.

  3. Prove it works

    We test it the way a customer would: real carts, real checkouts, on phone and desktop.

  4. Go live, with a way back

    Only with your go-ahead, with a backup taken first and a written note of what changed.

Questions we get asked

I don't have a website. Where do we start?

With a short conversation about what the business does and what you want the site to do: get calls, take bookings, sell products. From that we recommend the platform and the package, give you a price, and build it. You don't need to write anything in advance.

WordPress or something custom?

WordPress for most businesses: it is fast to build, easy to edit and well supported. We build custom when you need something WordPress does poorly, such as customer logins, a booking or ordering system with unusual rules, or a platform of your own. We tell you which fits and why.

Can you look after the website I already have?

Yes. We read what is there first, set up backups and monitoring, keep it updated and fix what breaks. Care plans start at a few dozen dollars a month for a small site. You see exactly what each plan includes.

Can you run my online store for me?

Yes. Store management covers the day-to-day: products, prices, stock, promotions, order and customer issues, and a monthly report. Higher plans add work on checkout, speed, partner programs and tracking.

I already use AI tools. Why hire you?

AI is great for a first draft. What it leaves undone is the rest: a real domain, payments and email that work, testing on phones and desktops, security, backups, and someone to call when it breaks. We take it from idea to a site that is live, checked and looked after.

Will you change my live site directly?

No. We build and test on a staging copy first, and only move a change to the live site when you say so, with a backup taken beforehand.

How do you price work?

Starting prices for common jobs, listed on our pricing page, and fixed quotes for bigger or custom ones. Open-ended work and support are billed hourly or by plan. You see the price before anything starts.

Can I see examples of your work?

Yes. Our demo sites at demos.afanorth.com are four made-up local businesses, a plumber, a hair salon, a coffee roaster and a plant shop, built on the same theme and plugins client sites use. You can book an appointment, open the signup offer and try the deals on each.

Do I pay extra for your plugins?

No. Our own plugins come with store projects at no extra cost, instead of a yearly fee for each one. Setting one up for your store is part of the project work.

How do I get cart recovery by text?

It is an optional add-on for online stores, through one of our partners or directly from us. It is listed with the other add-ons on our pricing page; ask in the form below and we'll set up a short call.

Tell us what you need

A new website, a store, care for the one you have, or something custom. Tell us about the business and what you want it to do, and we'll come back with a plan and a price.

We use your details only to reply to you.