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Tracking and marketing

Ads only optimise as well as the data they get. We send every purchase to each platform once, with the right value, from the browser and the server, and connect the email, text and push tools that bring customers back.

Talk about your store All services

Conversion tracking

Meta, TikTok, Snapchat and Google Ads, browser and server side
One purchase per order, with matching IDs so nothing counts twice
Order origin kept for express and wallet orders
Tracking that carries over from external landing pages

Bringing customers back

Abandoned cart recovery by email and by text
Welcome offers, signup popups and push notifications
Email automations with codes that stay valid only for that customer

From our work

Purchase events per order on one store, after removing duplicate tracking code.: 5 to 1

Real results from client stores. Names kept private.

Questions about tracking and marketing

Why do my ads report more sales than I made?

Usually the same purchase is sent more than once, by several plugins or on every thank-you page load. We find each source and leave one.

Do I need server-side tracking?

It helps: browsers block a share of tracking, and server events fill the gap. We send both and pair them so they count once.

Start a project

A fix, a feature, ongoing support, a new build, or cart recovery by text. Tell us what you sell and what you need, and we'll come back with a plan and a price.